United Salt Corporation
Strategy and Rebranding
INDUSTRY
B2B Packaged Goods
03
SERVICES
Research
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Tagline Development
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Logo Design
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Brand Guidelines
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Corporate Stationary
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Tradeshow Banners
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Swag
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stakeholder interviews and surveys
With United Salt Corporation’s mission as our keystone, Hierarchy was tasked with crafting a modern brand that spoke to the purity and power behind their life-giving, flagship mineral: salt.
Hierarchy conducted stakeholder interviews and surveys to develop and execute a rebranding strategy that provided United Salt Corp with new logos, an integrated asset suite, event materials, and a brand playbook sprinkled with their customer-driven values.
United Salt Corp. reentered the market with a modern look that still feels fresh and upholds thebrand’s mission years later
10+
Stakeholders interviewed
04
Salt Plants Visited
