Houston Grand Opera
'Truth Be Told' Season Campaign
INDUSTRY
Performing Arts
25
SERVICES
Media Planning
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Media Buying
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Display
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Out Of Home
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Broadcast
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Radio
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Streaming Video
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Streaming Audio
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Paid Social Media
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Direct Mail
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Print Production
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Website
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Strategy
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Website Design
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Website Development
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Photography
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Video Direction
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Video Production
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Campaign Concepting
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Copywriting
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Design
How do you reinvent stories that have survived decades? And an art from that has transcended centuries? For us, the challenge was creating a season campaign that invited the city of Houston to witness a season of world premieres and timeless classics, positioning the opera as a living, breathing art form for all, rather than an antiquated experience only reserved for an elite few.
With some of opera’s most beloved works intertwining with a sensational, culture-shifting world premiere, we developed and executed a campaign that encapsulated these uniquely captivating operas under one grand theme—Truth Be Told—effortlessly weaving opera classics into the contemporary by highlighting the timeless stories, conflicts, and power that comes along when the truth is brought to light.
Houston Grand Opera raised the curtain on another sensational year of opera that invited all of Houston, and the world, to the Wortham.
143%
of revenue goals met
+15%
YOY new household subscribers
72 MM
impressions across all channels
