GOOD RANCHERS
Strategic Brand Refresh
INDUSTRY
Direct-to-consumer Subscription-based Meat
AWARDS
Coming Soon
SERVICES
Stakeholder Interviews
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Persona Creation
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Market Research
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Brand Concepting
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Campaign Concepting
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Iconography
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Typography
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Packaging Design
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Copywriting
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Photography Production
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Video Concepting
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Display
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Design
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Photography
Good Ranchers is all-in on its values: family, quality, and always being 100% American-born, raised, and harvested. So, as their mission to deliver local, quality meat to homes across the country continued to grow, they were looking for a brand look and feel that strategically brought the pride, hard work, and traditions of American ranchers into the modern world, where families could get 100% American beef, chicken, and fish delivered with just the click of a button.
As a part of ongoing brand efforts, Hierarchy worked closely with Good Ranchers’s internal marketing and creative teams to develop a new brand look and feel that celebrated their commitment to American tradition. The result was a visual concept that combined the charm and warmth of Americana through hand-drawn, woodcut typography, custom iconography, and red, white, and blue colorways with bold textures and high-quality lifestyle shots for a modern brand that still felt effortlessly human.
Good Ranchers was presented with a new suite of icons, typography, textures, and a libary of photography that showed what a real, modern American good can look and feel like.
