Many Good Things
Product Branding and Can Design
INDUSTRY
Food and Beverage
AWARDS
Coming Soon
SERVICES
Copywriting
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Website
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Branding
Missouri-based brewery Many Good Things wanted its cans to stand out on local shelves with a name customers wouldn’t forget, including the launch of its premiere, real-fruit-packed line of seltzers. Instead of their beers looking like dull color variations of the last—they sought to create bold designs and out-there names that tapped into local inside jokes, community staples, and brewery favorites.
Working closely with Many Good Things’s team, Hierarchy developed vibrant, illustration-based can designs for their flagship beers and helped brand, design, and launch Daywaster, their new line of hard seltzers. From SEMO’s bright SEMO Red Ale to the frightfully easy to drink Frog Bones, every can became more than just drinkable artwork, but a point of conversation and connection for the Cape Girardeau community.
Many Good Things launched a unique, vibrant line of beers.
10+
cans designed and named
3
seltzer flavors launched
∞
crisp sips taken
