NVIRIQ
Strategy and Brand Development
INDUSTRY
B2B Goods and Services
02
SERVICES
Copywriting
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Logo
NVIRIQ wasn’t hitting the market with a commercial HVAC unit: they were premiering a system that would change how people experience cooling. Hierarchy’s challenge was strategizing and launching a bold brand that didn’t just have to separate itself in an antiquated, saturated market, but introduce itself as something new that wasn’t boasting the industry’s usual nice-to-haves, but was powered by an AI dashboard and premier patented thermal technology for unmatched efficiency and vital money-saving capabilities.
Hierarchy started with NVIRIQ from day one, long before their Rubicon, also known as Rubi, system was even fully built to understand every component, functionality, and benefit she was bringing to the world. Through extensive competitor analysis and persona creation, we identified branding holes the industry lacked for a warm, vibrant color scheme that separated NVIRIQ from the standard HVAC blues, a dynamic logo and asset suite, and a disruptive brand tone we brought to life through product launch videos, website, social media, sales spec sheets, and more.
NVIRIQ entered the market with a vibrant, unapologetic brand designed to revolutionize a century-old industry. Through their website and launch video, let the world know their 6-and 10-ton Rubicon system was Built to Disrupt.
