Mambo Seafood
'Chelada' Launch Campaign
INDUSTRY
Food and Beverage
10
SERVICES
Branding
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Copywriting
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Strategy
Mambo Seafood® has been serving its famous Mambo Chelada since 1996. In 2019, they bottled up their iconic fiery flavor to take the spiciest, most flavorful Michelada mixer to the shelves. That’s when Hierarchy was challenged to identify and capitalize on what would convince customers that the bottled stuff was just as powerful as the pours they get at Mambo.
With their target DMA focusing on English and Spanish-speaking Millennials, Hierarchy crafted an integrated awareness campaign with vibrant, modern illustrated designs, a sharp media plan, and the taste of the Mambo Seafood experience to homes acrossHouston, one bottle (or pack) at a time.
Mambo’s Chelada was a hot commodity, with a punchy uptick in sales and store visits driven by increased brand awareness across Houston.
8 MM
OOH Impressions
350%
Increase in on-site visits
15%
Increase in sales
