Lone Star College
Enrollment Campaign and Online College Launch
INDUSTRY
Education
05
SERVICES
Copywriting
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Website
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Campaign Strategy
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Design
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Photography
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Video Direction
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Video Production
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Media Planning
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Media Buying
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Digital Media
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Out of Home
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Broadcast Radio
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Broadcast Television
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Streaming Video
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Streaming Audio
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Paid Social Media
Lone Star College needed to tell prospective students that they weren’t just a choice for college, they were the right choice. Through their Enrollment Campaign, Perkins Grant Campaign, and the launch of their online college, they sought to bring more than just a sense of resolve to enrolling, but the excitement and pride that come with choosing an affordable, world-class education that can take you anywhere.
With a media plan strategizing peak points of interest throughout the year, Hierarchy and Lone Star College brought positive reinforcement with our ‘Do you need a sign?’ campaign; conjuring up “omniscient” signs that starred in video spots through in-stadium signage, t-shirts on passerbys, and even a four-legged friend sporting a custom-made Lone Star College Bandana, as well as radio and OOH “signs” that premiered around the greater-Houston area. In tadem with our enrollment campaign, we launched Lone Star College Online through emotionally driven storytelling about “First Days”, along with supportive OOH and digital placements.
The new site gave Blockhaus a unique voice and visual rhythm that connected instantly with their audience.
80+ K
students enrolled each semester
73%
streaming completion rate
80%
completion rate OLV via mobile, tablet, and laptop
